Building quality backlinks can help your firm’s website reach the top spot on Google’s search results. A backlink is any link to your website that comes from another website. Backlinks can be a tremendous way to help your website rank on Google.
The higher the quality of the site with your link, the more that link will help boost your website on Google’s search engine. Your links matter.
There are 4 important types of links that you should be aware of; Internal, External, Inbound, and Paid. Here is a short description of each:
Internal: an internal link is any link on your own website that links to another page on your website. These types of links do not have a strong impact on SEO, but they make it easier for your users to quickly gain relevant information on your website, and will keep your users engaged for longer periods of time.
External: an external link is a link on your website that direct a user to a different website. This is not strong for SEO purposes either, but will help your website users obtain the information that they may be looking for.
Inbound: an inbound link always directs to your website, coming from a different company’s website. This is the best way to start ranking on Google. These types of links will improve the authority of your website, and the better the website it comes from, the more authority it will give your page.
Paid: a paid link is simply an inbound link that is bought from a link retailer. This is generally looked down upon, even though at first it may seem smart. Google’s algorithm typically can recognize paid links, which can end up hurting your SEO in the long run.
Now that you know which types of links you need to rank on Google, you may be wondering how to get them.
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Building high-quality backlinks takes time. Here are a few strategies to get you started:
Online Directories: This is one of the most common methods; submitting your firm to an online directory. Some of the most common ones in the accounting industry include CPAtool.com, CPAfinder.com, and CPAdirectory.com. These sites will help with SEO and help potential clients find your firm. Think about it: the more directories, the more links.
PR: Publish press releases about innovative services you can offer, or an event you are organizing. Chances are that one of the articles will get picked up by a local or national news source—which are great links to have. Some good press release service websites include PRNewswire.com and Marketwired.
Blogging: Periodically, start contributing a blog to popular blogging/news websites in the CPA industry. This allows you to share your knowledge and expertise with the industry, and build more backlinks.
Event Participation: Along with the benefit of gaining exposure, sponsoring an event/ conference (or speaking at one within the industry) will get you a link on the event’s website.
Backlinks are the key to ranking your website on Google. While it takes some time and effort, over time your website could slowly crawl up to the top of Google’s search results.
Be patient, and most of all careful about where you attempting to get links.